About César
Hi, I'm César Vasquez, a fractional CMO and growth advisor with over 15 years of experience helping B2B SaaS, marketplace, and DTC companies build sustainable growth systems.
After leading marketing and growth teams at several high-growth startups and established companies, I now work with a select group of clients to help them transform their growth strategy and execution.
My approach combines data-driven strategy with practical execution, focusing on building repeatable revenue engines that scale.
My Journey
Early Career
I launched my career scaling some of the internet’s top-20 traffic websites, growing their marketplaces and expanding on-platform user bases. Developed expertise in performance marketing and analytics.
Startup Growth Lead
Joined an early-stage SaaS startup as an employee and built growth teams from scratch. Helped scale the company from $500K to $12M ARR.
CMO/VP of Marketing
Led marketing and growth for a marketplace platform, managing a team of 15 and a $10M annual budget. Implemented full-funnel growth strategies that increased Revenue by 12x.
Fractional CMO & Growth Advisor
Working with select B2B SaaS, marketplace, and DTC companies to build and optimize their growth engines. Focused on creating sustainable, data-driven growth systems.
Core Values
Data-Driven Decisions
I believe in letting data guide strategy while maintaining a human-centered approach to growth.
Sustainable Growth
I focus on building systems that deliver long-term results, not just short-term wins.
Practical Execution
Strategy without execution is meaningless. I help teams implement, not just plan.
Continuous Learning
The marketing landscape evolves constantly. I stay at the forefront of new channels and tactics.
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Let's Work Together
Ready to transform your growth strategy? Book a free 30-minute call to discuss your challenges and goals.