Marketplace Growth Engine
Increased seller onboarding by 78% and boosted GMV by 3.2x in 12 months.
The Problem
ConnectPro, a B2B services marketplace, was facing the classic chicken-and-egg problem. They needed more service providers to attract clients, but struggled to recruit providers without a large client base. Their manual onboarding process was slow, and their marketplace liquidity metrics were below industry benchmarks.
The Approach
- •Redesigned the provider onboarding experience to reduce friction and time-to-value
- •Developed targeted acquisition campaigns for high-value service categories
- •Created a referral program that incentivized existing providers to recruit peers
- •Implemented a dynamic pricing strategy to optimize marketplace take rates
- •Built automated matching algorithms to improve client-provider fit
- •Launched a content strategy highlighting provider success stories
The Outcome
Over a 12-month period, ConnectPro increased their service provider onboarding rate by 78% and reduced the time-to-first-booking by 62%. This improved supply-side liquidity led to better client experiences, with match rates increasing from 65% to 92%. As a result, gross merchandise value (GMV) grew by 3.2x, and the marketplace achieved profitability ahead of schedule.
"Working with César gave us the clarity we needed to optimize our marketplace dynamics. His data-driven approach delivered real results that exceeded our expectations. He understood the unique challenges of our two-sided marketplace."
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