SaaS Platform Acquisition Strategy

TechFlow, a B2B SaaS platform for workflow automation, was struggling with high customer acquisition costs and inconsistent lead quality. Their CAC had risen to unsustainable levels, and their growth had plateaued despite increasing marketing spend.

• •Conducted comprehensive marketing channel audit to identify inefficiencies
• •Rebuilt their ideal customer profile and messaging strategy based on customer research
• •Implemented full-funnel attribution model to accurately measure channel performance
• •Developed content strategy focused on specific use cases and pain points
• •Optimized paid acquisition with improved targeting and landing page experiences
• •Created automated lead scoring system to prioritize high-intent prospects

Within 9 months, TechFlow reduced their customer acquisition cost by 42% while simultaneously scaling monthly recurring revenue from $120K to $450K. The improved targeting and messaging resulted in higher quality leads, with sales conversion rates increasing from 12% to 28%. The company was able to achieve predictable growth and secure their Series A funding round.